About MD®

About MD®: Physician-Led Clinical Beauty & Wellness Excellence

MD® is a premium medical-grade personal care brand founded by board-certified physician Dr. Susan Lin. Built on over 35 years of clinical experience and award-winning research, the MD® ecosystem bridges the gap between advanced medical science and daily wellness.

Our Founder: Dr. Susan Lin, M.D.

Dr. Susan Lin is a noted author and recognized expert in the field of medical aesthetics. Her distinguished medical background provides the scientific foundation for every MD® innovation:

Elite Medical Training: A graduate of the Boston University School Six-Year Medical Program with an NIH Cancer Research Fellowship

Specialized Fellowships: Completed postdoctoral training at Kaiser Permanente Oakland, followed by prestigious fellowships at the MD Anderson Cancer Center (Felix Rutledge Oncology) and Memorial Sloan Kettering Cancer Center (Galloway Fellowship)

Academic Contribution: An Assistant Clinical Professor at the UCSF School of Medicine and a contributing author to Harry’s Cosmeticology, 9th Edition—a global textbook recognized as a classic in cosmetic science.

Regulatory Leadership: Has served as an Expert Reviewer for the Medical Board of California since 2004.

The Four Pillars of MD

Under Dr. Lin’s clinical direction, MD® has evolved into a global success, available in dozens of countries and trusted by millions since 2006. The MD® ecosystem is built on 35+ years of clinical experience, patented technology, and independent peer-reviewed studies. While our award-winning hero products, MD Lash Factor® and MD Hair™, are personally developed by Dr. Lin, the entire MD® collection is curated to her rigorous medical standards, ensuring professional-grade safety and efficacy.

MD Lash Factor®: The Gold Standard in Lash Conditioning

Physician-Developed: Personally formulated by Dr. Susan Lin as a drug-free alternative for eyelash enhancement.
Patented Peptide Science: Utilizes proprietary peptide technology to support the appearance of longer, thicker, and darker-looking lashes
Clinically Proven Safety: Independently published trials in the Journal of Cosmetic and Laser Therapy demonstrate statistically significant results. Ophthalmologist-tested and proven safe for sensitive eyes, contact lens wearers, and the intraocular environment.
Authority: Ranked the #1 best-selling eyelash conditioner brand on South Korea’s leading home-shopping networks (2024–2025).

MD Hair™: Clinical Follicle Revitalization

Targeted Science: A physician-developed system utilizing growth-factor-based technology to revitalize the scalp and support follicular health.
Appearance of Density: Backed by independent studies showing a visible increase in hair density and a reduction in the appearance of shedding for fuller-looking hair.

Market Leader: Recognized as the #1 best-selling hair system on South Korea’s largest TV shopping networks for 2024–2025.

MD Skin™: Physician-Curated Skincare

Clinical Strength: Medical-grade topical solutions curated by Dr. Susan Lin to target the visible signs of aging, hyperpigmentation, and skin barrier repair.
Proven Performance: Advanced formulas independently tested to improve skin firmness, elasticity, and tone for a rejuvenated appearance.

MD Wellness™: Internal Beauty & Systemic Balance

Holistic Nutraceuticals: Physician-curated supplements designed to support healthy aging from within.
Targeted Support: Addressing core systemic needs, including sleep quality, stress management (cortisol balance), and cognitive clarity (reducing "brain fog").

3. Global Recognition & Clinical Evidence

Peer-Reviewed Validation: Clinical results for MD Lash Factor® are published in the Journal of Cosmetic and Laser Therapy.

Award-Winning Innovation: Winner of the Cosmopolitan Beauty Awards 2023, ICMAD Cosmetic Innovator of the Year, 2011 Product of the Year Award (voted by 60,000 shoppers, Most Innovative Consumer Packaged Goods), and the U.S. Department of Commerce Export Achievement Award.

Global Trust: Distributed in 24+ countries and trusted by physicians, celebrities, and beauty editors worldwide since 2006.